Cookie Policy
Last Updated: 3rd April 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners.
Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period of time or until you delete them). They can also be "first-party cookies" (set directly by the website you are visiting) or "third-party cookies" (set by a third party, such as an analytics or advertising platform).
2. Who We Are
This cookie policy applies to the website at https://www.adventureconsultancy.co.uk/, operated by Adventure Consultancy Worldwide Ltd, registered in England and Wales (company number 14271031), with its registered office at Ginny Hole Green Lane, Stottesdon, Kidderminster, Worcestershire, England, DY14 8US.
If you have any questions about how we use cookies, you can contact us at info@adventureconsultancy.co.uk.
3. How We Use Cookies
We use cookies for three purposes: to keep the website functioning correctly, to understand how visitors use our site, and to support our advertising activity. Only strictly necessary cookies are placed without your consent. All other cookies are only activated once you have given your permission via our cookie consent banner, powered by Cookiebot.
4. The Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences or navigating between pages. You can set your browser to block these cookies, but parts of the website may not work as a result.
CookieConsent — set by Cookiebot. Stores your cookie consent preferences so we do not ask again on every visit. Duration: 1 year.
4.2 Analytics Cookies
These cookies allow us to count visits and understand how visitors interact with our website. All information collected is aggregated and anonymous — we cannot identify you from this data. They help us understand which pages are most popular, where visitors come from, and how they navigate the site, so we can improve the experience. These cookies are only placed with your consent.
_ga — set by Google Analytics. Distinguishes unique users by assigning a randomly generated ID. Duration: 2 years.
ga* — set by Google Analytics. Used to persist session state. Duration: 2 years.
_gid — set by Google Analytics. Distinguishes users between sessions. Duration: 24 hours.
_gat — set by Google Analytics. Used to throttle request rate to limit data collection on high-traffic sites. Duration: 1 minute.
Google Analytics is operated by Google LLC. Data may be processed on servers outside the UK. For more information, see Google's privacy policy at https://policies.google.com/privacy.
You can opt out of Google Analytics across all websites by installing the browser add-on available at https://tools.google.com/dlpage/gaoptout.
4.3 Marketing Cookies
These cookies are set by Meta (the company behind Facebook and Instagram) via the Meta Pixel, which is installed on our website. They allow Meta to track your activity on our site in order to measure the effectiveness of our advertising and, where applicable, to show you relevant adverts on Facebook and Instagram. These cookies are only placed with your consent.
_fbp — set by Meta. Used to deliver a series of advertisement products. Duration: 3 months.
fr — set by Meta. Used for advertising, including real-time bidding from third-party advertisers. Duration: 3 months.
Meta is operated by Meta Platforms, Inc. Data may be processed on servers outside the UK. For more information, see Meta's privacy policy at https://www.facebook.com/policy.
You can manage your Meta ad preferences at https://www.facebook.com/ads/preferences.
5. Managing Your Cookie Preferences
When you first visit our website, a cookie consent banner will appear asking for your permission to set non-essential cookies. You can choose to accept all cookies, reject all non-essential cookies, or customise your preferences by category.
You can update or withdraw your consent at any time by clicking the "Manage Cookies" button in the footer of our website. This will reopen the Cookiebot preference panel, where you can change your settings. Your updated preferences will take effect immediately.
Please note that withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.
6. Managing Cookies Through Your Browser
In addition to our consent tool, you can control and delete cookies through your browser settings. The steps vary by browser — use the links below to find instructions for yours:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Apple Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Please be aware that blocking or deleting cookies may affect your experience on this and other websites.
For general information about cookies and how to manage them, visit https://www.allaboutcookies.org.
7. Cookies and the Law
Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR). Under PECR, we are required to obtain your consent before placing any cookies that are not strictly necessary for the website to function.
Where we rely on consent as the lawful basis for placing cookies, that consent must be freely given, specific, informed, and unambiguous. You have the right to withdraw consent at any time (see Section 5 above).
8. Changes to This Cookie Policy
We may update this cookie policy from time to time, for example if we add new cookies or change the third-party services we use. When we make changes, we will update the date at the top of this page. Where changes are significant, we may also reset your cookie consent so that you are asked for your preferences again.
We encourage you to review this page periodically to stay informed about how we use cookies.
9. Contact Us
If you have any questions about our use of cookies or this policy, please contact us:
Email: info@adventureconsultancy.co.ukAddress: Adventure Consultancy Worldwide Ltd, Ginny Hole Green Lane, Stottesdon, Kidderminster, Worcestershire, England, DY14 8US
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk if you believe we are not handling your data in accordance with the law.
Adventure Consultancy Worldwide Ltd — Registered in England & Wales: 14271031