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Privacy Policy

Last Updated: 3rd April 2026

1. Who We Are

This privacy policy explains how Adventure Consultancy Worldwide Ltd ("we", "us", "our") collects, uses, and protects personal data. We are committed to handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Company name: Adventure Consultancy Worldwide Ltd

‍Company number: 14271031

‍Registered address: Ginny Hole Green Lane, Stottesdon, Kidderminster, Worcestershire, England, DY14 8US

‍Contact email: info@adventureconsultancy.co.uk

‍Website: https://www.adventureconsultancy.co.uk/

ICO registration: We are in the process of confirming our ICO registration status. Most organisations that process personal data are legally required to register with the Information Commissioner's Office and pay the annual data protection fee. We will update this policy once registration is confirmed.

2. What Personal Data We Collect

We only collect personal data that is necessary for legitimate business purposes.

Data you provide to us:

Your name and email address when you contact us via our website enquiry form
Your name and email address when you sign up to receive our marketing communications or newsletter
Any additional information you voluntarily include in messages you send us

Data collected automatically:

IP address and browser type, collected via cookies and analytics tools
Pages visited, time spent on site, and referral source
Device type and operating system
General geographic location (country or city level only)

We do not collect sensitive personal data (also known as special category data), such as health information, racial or ethnic origin, religious beliefs, or biometric data, through our website.

3. How We Collect Personal Data

We collect personal data through the following means:

Directly from you, when you complete and submit our website contact or enquiry form
Directly from you, when you sign up to our mailing list or newsletter
Automatically, via cookies and similar tracking technologies when you visit our website
Via third-party analytics and advertising platforms (see Section 6)

4. Why We Use Your Personal Data (Legal Bases)

UK GDPR requires us to have a lawful basis for processing your personal data. We rely on the following:

Legitimate interests: We process data collected via analytics tools to understand how our website is used and to improve the user experience. We have assessed that this does not override your fundamental rights and freedoms.

Consent: Where we use cookies that are not strictly necessary, or where we send you marketing emails, we rely on your freely given, informed consent. You have the right to withdraw consent at any time (see Section 8).

Contractual necessity: Where you have made an enquiry that leads to us providing you with services, we will process your data to the extent necessary to fulfil or prepare to fulfil that contract.

Legal obligation: In some circumstances we may be required to process your personal data to comply with a legal obligation, such as responding to a lawful request from a regulatory authority.

5. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

To respond to your enquiry or message
To send you marketing communications, newsletters, or updates — only where you have opted in
To analyse website traffic and improve our website's content and performance
To deliver relevant advertising to you or similar audiences on third-party platforms, where you have consented to cookies
To comply with our legal and regulatory obligations

We will never sell your personal data to third parties. We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

6. Third Parties We Share Your Data With

We use a small number of trusted third-party services that may process your personal data on our behalf or independently.

Google Analytics

We use Google Analytics to collect anonymised statistics about how visitors use our website. Google may process data on servers outside the UK. Google operates under appropriate data transfer safeguards.

Meta (Facebook / Instagram) Pixel and Ads

We use the Meta Pixel on our website. This allows Meta to collect data about your visit in order to measure the effectiveness of our advertising and, where applicable, to show you relevant adverts on Facebook and Instagram. Meta may process data on servers outside the UK.

Mailchimp

We use Mailchimp, operated by The Rocket Science Group LLC, to manage our mailing list and send marketing emails. If you subscribe to our mailing list, your name and email address will be stored on Mailchimp's servers, which may be located outside the UK. Mailchimp operates under appropriate data transfer safeguards.

You can unsubscribe at any time by clicking the unsubscribe link in any email we send you, or by contacting us at info@adventureconsultancy.co.uk.

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable law.

7. International Transfers of Personal Data

Some of the third-party services we use may transfer or store your data outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO or equivalent transfer mechanisms, to protect your data to the same standard it would receive in the UK.

8. Cookies

Our website uses cookies. Cookies are small text files placed on your device when you visit a website. We use the following types:

Strictly necessary cookies: These are essential for the website to function and do not require your consent.

Analytics cookies: These allow us to count visits and understand how visitors interact with our site, via Google Analytics. They are only placed with your consent.

Marketing cookies: These are used by the Meta Pixel to help measure ad performance and deliver relevant advertising. They are only placed with your consent.

When you first visit our website, you will be presented with a cookie consent banner. You can update your cookie preferences at any time by visiting our Cookie Policy page: https://www.adventureconsultancy.co.uk/legal/cookie-policy

For more information about cookies, including how to manage or delete them, visit https://www.allaboutcookies.org.

9. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.

Enquiry form data: retained for up to 2 years from the date of your last contact with us
Marketing list data: retained until you unsubscribe or withdraw consent, whichever is sooner
Analytics data: retained in accordance with our Google Analytics data retention settings (typically 14 months)

When personal data is no longer required, we securely delete or anonymise it.

10. Your Rights Under UK GDPR

As a data subject, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at info@adventureconsultancy.co.uk.

Right of access: you may request a copy of the personal data we hold about you (a Subject Access Request)
Right to rectification: you may ask us to correct inaccurate or incomplete personal data
Right to erasure: you may ask us to delete your personal data in certain circumstances (the "right to be forgotten")
Right to restriction of processing: you may ask us to limit how we use your data in certain circumstances
Right to data portability: you may ask us to provide your data in a structured, machine-readable format
Right to object: you may object to us processing your data where we rely on legitimate interests
Rights related to automated decision-making: you have the right not to be subject to decisions made solely by automated processing that significantly affects you
Right to withdraw consent: where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing

We will respond to all legitimate requests within one calendar month. We will not charge a fee for exercising your rights unless your request is manifestly unfounded or excessive.

11. How We Protect Your Personal Data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

Use of secure, encrypted connections (HTTPS) on our website
Limiting access to personal data to those who have a legitimate need to see it
Using reputable third-party platforms with their own security certifications

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, inform you directly.

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of any website you visit.

13. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at info@adventureconsultancy.co.uk and we will delete it promptly.

14. How to Make a Complaint

If you are unhappy with how we have handled your personal data, please contact us in the first instance at info@adventureconsultancy.co.uk and we will do our best to resolve the matter.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority:

Website: https://ico.org.ukHelpline: 0303 123 1113Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

15. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or the services we provide. When we make significant changes, we will update the date at the top of this page. We encourage you to review this policy periodically.

Where changes materially affect how we process your data and we rely on your consent, we will seek your consent again.

Adventure Consultancy Worldwide Ltd — Registered in England & Wales: 14271031

Site built by Alex Detheridge